BUILDERS

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Why Digital?

A Snapshot of our Marketing Directives & Objectives - Driving our Success

Social Media Reach, Lead Generation & Conversion

  • Brand Awareness
  • Credibility of ‘the crowd’
  • Inexpensive
  • Speed of results and responses
  • Customer Acquaintance
  •  Learn Customer Preference
  • Learn ‘buying’ opportunity and timing
  • Market research
  • Customer Engagement
  • One-on-one Conversation
  • Customer Service
  • Immediate and Direct Interaction
  • Lead Conversion to Buyer
  • Quite literally meet prospect ‘at the gate’
  •  Immediate follow-up, convenient quick dialog when needed



Amplify
    

  •  Amplify Brand Messaging
  • Reinforce  and enhance other advertising and messages
  • Touch
  • Reach potential ‘home buyers’ in a space where they spend 70% of their time
  • Ignite Curiosity
  • Surround and immerse hard-to-reach targets with an invitation from ACC – “please come hither for a visit”
  • Bring buyers to the gate
  • Clear message:
  • Homes for sale
  • Beautiful Community
  • Gated
  • All are welcome
  • Count incoming



Lead Generation
    

  •  LOUD Call-to-action
  • Call today
  • Go to our website
  • Schedule a tour
  • Ask about our Golf packages
  • Fill the gap
  •  Make sure our ‘home buyers’ can reach out to either print, or web, or mobile to find us.
  • No stone left unturned
  • Cause activity
  •  Mention offers and incentives in ads
  • “Sold Out” Creates sense of urgency

  • Generate foot traffic
    •  Selling Events
      • Open Houses
        • Special event touring

 Marketing Support for our Builder Partners


A Key Ingredient of our Sales Success


customer outreach, messaging, touch and engagement:


This page is an overview of the advertising and marketing in, around and to the benefit of growing sales for Anderson Creek Club, Anderson Creek Crossing & Anderson Creek Commons - more specifically to enhance the success and sales for our  Builder Partners. 


The Communications program is in full swing – and ramping up as necessary.  The following information provides a peak into  our best of class marketing program and the strategic thinking behind it. The campaigns range from traditional MLS, along with hundreds of marketing channels, print ads, newspapers, real estate books, billboards;  Radio, video and of course, a cutting edge digital program that includes banner advertising, targeted demographic re-direct conversations and customer nurturing components, pay-per-click highly focused 'action' programs and a full mix of Social Media paid advertising and activity.


We offer this as  demonstration of the Anderson Creek Club commitment to the success our Builder Partners and thereby, the continued success and growth of our Communities.





The two words 'information" and 'communication' are often used interchangeably, but they signify quite different things.


Information is giving out;

communication is getting through.

- Sydney J. Harris